Using Microsoft Cognitive APIs and Affectiva SDK at its core, the server acts as a backbone for the EMOI solution. The results of processing are exposed through an Angular JS based web portal, showcasing real time affective responses of the captured input using various data visualization techniques. This enables the user to understand and approximate the underlying human sentiments and make informed decisions based on this feedback. The USP of the solution is that it quantifies User Experience in the given context, allowing it to act as a proxy for observations that are considered vague and subjective otherwise